L.A. Times article on the mid 90's comic book sales slump. Business (Orange County) section from 02 March 1996. (You'll see Mark's name on page 6 of the Kennedy Guide.)
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Ugh, I can't even read it, I'm so embarrassed by the headline, subhead and first word. Jesus. We wrote like that for our high school paper but I mean, come on, we were in high school.
One of these days I'd like to take a trip out to the Bay Area though so I could visit two or three shops...